Sensorial analysis with expert panels service
While consumers are always happy to sample good cakes, they may not always know how to describe and evaluate their reactions to the cakes. What’s more, when they are considering the offering, how much of their opinion is influenced by other elements such as location and social environment, or by the product information such as labels, packaging or branding, or based on their previous experience?
Working out what consumers think about is a very difficult task, yet understanding consumer preferences is vitally important to the work we do for and with our customers. That is why we set up our very own sensory analysis laboratory within our Group Research & Services department.
We then analyze these results and share our findings with you, to help you decide if your creations meet consumer expectations and demand.
What’s in it for you?
- Match a target product
- Troubleshoot sales issues
- Support texture and flavor claims
- Understand and benchmark the potential market for a product category
- Perform a full preference modelling by combining the expert panel service with a Sensobus
